C - Creativity: Represents the core value of the brand, dedicated to inspiring creators' creative potential and providing them with the tools and accessories to bring their creativity to life.

Y - Your Vision: Emphasizes the brand's close collaboration with creators, helping them realize their personal creative visions and dreams.

N - New Horizons: Symbolizes the brand's constant effort to break away from tradition, offering creators a whole new creative experience and limitless creative possibilities.

O - Openness: Represents the brand’s open attitude, welcoming ideas and feedback from creators around the world, driving co-creation and innovation.

V - Versatility: Highlights the multifunctionality and adaptability of the brand's products, meeting the diverse needs of creators and flexibly adapting to various creative environments.

A - Advancement: Symbolizes the brand's continuous innovation, constantly driving the progress of technology and creativity, helping creators stay ahead and elevate their creative work.